The Today star, 43, presented a segment on budget holiday gifts with lifestyle expert Kathy Buccio during Tuesday’s broadcast.
Craig was joined by co-hosts Dylan Dreyer and Sheinelle Jones for the festive segment.
At one point, Kathy introduced a beard wash and oil gift set and asked Craig if he’s ever had a beard.
He replied: “I tried a couple of years ago for the show, it lasted about three weeks. It grows very poorly.”
Kathy suggested, “Well, maybe you need this?” to which he quickly shot back: “No, I don’t need that!”
They then moved on to Jo Malone colognes and Kathy got up and close and personal with Craig, urging him: “Smell it! Craig, just-“
Before he could protest, she sprayed one of the colognes around his neck and chest.
Craig – who is no stranger to an awkward live TV moment – backed off, before sniffing the scent and admitting he enjoyed it.
“Oo, that is nice! Oo, I do like that actually,” he confessed.
However, by the time the group had moved on to the budget heat-retaining socks and mini microphones, Craig looked fed up and left the group to stand at the very edge of the desk.
As Kathy, Dylan and Sheinelle enthused over the microphones, Craig tried to end the segment.
Ignoring the group, he said firmly at the camera, “Kathy thank you,” before adding, “No, I just thought [Sheinelle] was about to start singing.”
They have two kids together – son Delano, eight, and daughter Sybil, six.
The TV anchor shared a cute video with their children last week as they baked together.
Craig, Delano and Sybil showed off their cooking skills as they tried to replicate his mother’s oatmeal raisin cookies.
Craig and Lindsay met in 2008 when he worked at WRC-TV, the local Washington, DC NBC affiliate, after she had returned from covering the 2008 Summer Olympics.
The pair hit it off immediately and reportedly bonded over their love of live music and Whatchamacallit candy bars.
The duo kept their relationship a secret for a few months before going public with their romance.
WATCH THE AWKWARD MOMENT BELOW: