A man horrifically plunged to his death while trying to retrieve his Apple AirPods that he had dropped outside his window.
The 26-year-old victim was found lying in the street in Sai Wan, Hong Kong, with catastrophic head injuries at 1am on Tuesday morning.
Passersby found the blood-soaked man slumped in the road before calling emergency services.
Paramedics arrived at the scene shortly afterwards and rushed the unidentified victim to the Queen Mary Hospital for treatment.
But he was tragically pronounced dead shortly afterward after succumbing to his injuries.
According to reports, the married construction worker had dropped his device onto a canopy outside the window of his apartment.
The dad is believed to have been playing video games in the pad he shared with his brother before desperately trying to fetch his wireless earphones.
It is believed he accidentally plummeted out of the fifth-floor window in the early hours as he tried to reach the metallic canopy.
Bystanders are said to have initially thought the man was trying to take his own life by jumping from the window.
In a cruel twist of fate, the man is said to have reassured the concerned crowd he was “not jumping down” before falling.
Sing Tao Daily reported that police later found the AirPods, the charger case and a smartphone with an online game loaded strewn in the street.
The man is said to have a wife and child who both live in China.
His relatives who shared the flat with him reportedly only learned of his death after answering the door to cops.
A large police presence remained at the apartment block in wake of the horrific incident.
Local news outlets said a preliminary investigation had found that the man had accidentally stumbled and fell from the window.
An official autopsy is yet to take place.
The case has currently been classified as a death after falling from height.